As competition grows, coffee is no longer lucrative to sell. Owning one of the few coffee roasters in the city of San Antonio, the Liberto family becomes famous for roasted Virginia peanuts (the JUMBOs). The business, located near a train station, begins to sell peanuts on all the trains on the route and at the circuses which come to town. In a short time, the business becomes one of the first “concession supply jobbers” in the United States.