HOUSTON – Texas A&M Athletics, Texas A&M Sports Properties of Learfield Sports, and Ricos Products Co. have entered into a multi-year partnership agreement, making Ricos the newest corporate sponsor for the Texas A&M Aggies.
Ricos Products, the originators of stadium nachos, has aligned with Texas A&M Sports Properties, the exclusive multimedia rights holder for Texas A&M Athletics. The partnership includes radio spots during football and men’s basketball broadcasts and coaches’ shows, and a digital presence on 12thman.com. Signage at Kyle Field, Reed Arena and Olsen Field at Blue Bell Park also will provide significant presence for the brand.
Ricos will also receive vending rights for all Texas A&M athletic venues in an agreement with Levy restaurants. Levy Restaurants is a premier food service company that offers unique food experiences at over 100 locations across the country (the majority of which are professional sporting arenas and stadiums).
“We are extremely eager to work with the folks at Texas A&M and support Texas A&M Athletics,” said Tony Liberto, President of Ricos. “The growing fan base of Aggies has been impressive these last few years, and we are honored to be able to support them while promoting our brand as well.”
“Ricos will be a great new partner for A&M. We are always excited when we can work with a company like Ricos, a 4th generation run family company. Tony Liberto and his staff are no strangers to sports partnerships and we are honored to welcome them to the A&M Athletics family,” said Texas A&M Sports Properties General Manager Eric Buchanan. “
Texas A&M is one of more than 100 collegiate properties represented by Learfield Sports, which titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield’s college partners also have access to licensing and trademark consulting, concessions and hospitality services, licensing and trademark consulting, digital platform expertise, venue signage and technology systems and professional ticket sales through its owned and operated companies.
For more, visit learfieldsports.com.
Credit: AUGUST 28, 2015 BY CHRISTINA MEISTER
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