Ricos sponsored the 2017 Fiesta Flambeau Parade Grand Marshal, Guillermo, and escorted the sponsor banner in front the Grand Marshal float for the evening event.
An estimated 700,000 people were in attendance at the parade Saturday evening.
Ricos was also partnered with KSAT, the broadcasting station for the Flambeau Parade.
The parade was also shown via live stream online:
http://www.ksat.com/entertainment/fiesta/2017-fiesta-flambeau-parade-special
