Ricos History

The Liberto Family business was founded in 1909 by Rosario Liberto after he arrived in America from Sicily. His son, Enrico Liberto, second generation, revived the business in 1933 after his father filed for bankruptcy during the era of the Great Depression. Enrico’s son, Frank Liberto, third generation, took over the business in 1960 when his father became blind. Frank pioneered concession nachos in 1976. One of Frank’s three children, Tony Liberto, fourth generation, serves as President and CEO.  Megan MacDiarmid, one of Frank’s five grandchildren, makes up the fifth generation of employees.

For over a century, the family behind Liberto Specialty Co., Inc. has been making its mark in history. The business has built its brand name on a strong Texas foundation and continues the Liberto legacy of providing their customers with delicious salty snacks. Liberto Specialty Co., Inc. through Ricos Products Co., Inc. manufactures cheese sauces, ready to eat popcorn, sno-cone syrups, nacho & restaurant style tortilla chips, sliced jalapenos, roasted peanuts, and other fun foods, including the product the company made famous: concession nachos. The products are sold in grocery stores, convenience stores and club stores, movie theatres, stadiums & arenas and other fun food venues throughout the United States. Today, Ricos has a presence in over 57 countries with a network of more than 200 distributors worldwide.

So when you’re planning your next get together or enjoying your next movie or sporting event, make sure you’re enjoying them with our Ricos products!

History

1874
Sep 11

1874

Rosario Liberto, son of Salvatore Liberto and Venera Serio Liberto is born.

1890
Sep 11

Late 1800’s

The family business, known as Crescent Market, is established in Beaumont, TX and run by Rosario Liberto.

Sep 11
1890

1890

Rosario Liberto immigrates to the United States (New Orleans, LA) from the city of Cefalu, a province of Palermo located..Read More

1898
Sep 11

1898

Liberto house in Paloma, TX.

1900
Sep 11

1900

Rosario Liberto contracts malaria and moves temporarily to San Antonio, TX to recover from his illness. After contracting malaria for..Read More

1901
Sep 11

1901

Enrico Liberto, son of Rosario Liberto and Angelina Rinando Liberto is born.

1905
Sep 11
1905

1905

Rosario Liberto and brother-in-law Joseph Barranco run Crescent Market in Beaumont, TX.

1909
Sep 11

1909

Rosario Liberto moves his business to San Antonio and renames it Liberto Market and Grocery, a retail grocery with a..Read More

1911
Sep 11
1911

1911

The Liberto building on S. Presa. Family 2nd floor balcony.

1918
Sep 11

1918

As competition grows, coffee is no longer lucrative to sell. Owning one of the few coffee roasters in the city..Read More

1921
Sep 11
1921

1921

Liberto building at 701 N. Flores. Left to right: Sam Liberto, Enrico Liberto, and Angelina Rinando Liberto. Photographed in San..Read More

Sep 11
1921

1921

Frank Liberto & Co. delivery truck decorated for Trades Day Parade during Fiesta San Jacinto. Business sells 400,000lbs of roasted..Read More

1926
Sep 11
1926

1926

Liberto building on Durango St. and Flores St.

1929
Sep 11

1929-1931

Stock market crashes in 1929 and the era of the Great Depression begins hitting San Antonio in 1931.

1933
Sep 11

1933

Rosario Liberto struggles with the Great Depression and eventually files for bankruptcy. Rosario later pays all his suppliers back to..Read More

Sep 11
1933

1933

Frank G. Liberto, son of Enrico and Antoinette Liberto, is born.

1934
Sep 11
1934

1934

Enrico “Rico” Liberto restarts the tradition of running a family grocery store and sells institutional wholesale foods and imported spices,..Read More

1940
Sep 11
1940

1940

Rosario Liberto passes away. He paid all his debts before he died. In the process, he created a fine reputation..Read More

1950
Sep 11
1950’s

1950’s

Frank G. Liberto continues to assist his father, Enrico, while attending college at St. Mary’s University in San Antonio, TX...Read More

1956
Sep 11

1956

Frank spends six months on active duty at Fort Sill, OK, however, his military career is shortened. He returns to..Read More

Sep 11
1956

1956

Business moves to 113 West Military Plaza, San Antonio, TX, selling popcorn, peanuts, cotton candy, and sno-cones.

1960
Sep 11

1960

Frank becomes President of Liberto Specialty Co. He establishes Dine-A-Mite Foods, a chain of snack bars and concessions operating in..Read More

1968
Sep 11
1968

1968

Twenty days before the World’s Fair held at Hemisfair in San Antonio, TX, a four alarm fire destroys the Liberto..Read More

1970
Sep 11

1970

Liberto business headquarters is moved to 830 S. Presa, San Antonio, TX. Liberto distribution located on S. Staples St. in..Read More

1973
Sep 11

1973

Liberto purchases Corpus Christi Concessions. The offices moved to 514 Powers St. across from the Corpus Christi courthouse.

1974
Sep 11

1974

Liberto distribution bought Houston Popcorn. There was currently no theatre business before this. Liberto distribution gained a location in Harlingen..Read More

1976
Sep 11
1976

1976

The company introduces Concession Nachos at Arlington Stadium in Arlington, TX. Baseball fans are treated to a new taste –..Read More

1977
Sep 11

Late 1977

Nachos are actively promoted in tradeshows and fairs across the United States to get the nacho craze started. The biggest..Read More

Sep 11
1977

1977

The company introduces Concession Nachos at Texas Stadium, home of the Dallas Cowboys. Nachos catch the imagination of everybody including..Read More

Sep 11

1977

Frank Liberto closes Dine-A-Mite Foods in order to devote full time to Liberto Specialty Co., Inc. Liberto’s bought Associated Popcorn..Read More

1979
Sep 11

1979

Liberto Distribution gained United Artist southeastern business. Shortly after they opened locations in Charlotte, NC and Tampa, FL.

1980
Sep 11

1980-1981

Liberto Distribution purchases Blevins Popcorn. The headquarters is in Memphis, TN. There were also locations in Florida, the Carolinas, and..Read More

Sep 11

1980

As the spicy snack becomes a “hot cake” and tops the revenue charts in theatres’ concessions, Liberto earns the title..Read More

1983
Sep 11

1983

Ricos is introduced to Sam’s Club in Dallas. Popcorn plant opens in Dallas, TX.

1984
Sep 11
1984

1984

HEB begins buying Ricos products.

1985
Sep 11

1985

The business’ headquarters is moved to 621 S. Flores, San Antonio, TX.

1987
Sep 11

1987

Frank Liberto named “Man of the Year” by the National Association of Concessionaires (NAC) in recognition of introducing Nachos to..Read More

1988
Sep 11

1988

Frank Liberto establishes and develops the Associated Network of Distributors, Inc., a computer based service bureau which allows theatre chains..Read More

1992
Sep 11

1992

A new concept for nachos is introduced to the marketplace. Portion pack cheese for nachos, a portion controlled cheese cup,..Read More

1994
Sep 11

1994

Ricos gets their first international customer, Mexico. As theatres invested in business in the international markets, Ricos expanded with them...Read More

2006
Sep 11
2006

2006

Tony Liberto, fourth generation and son of Frank and Patricia Liberto, named President of Ricos Products Co., Inc.

2007
Sep 11

2007

Liberto Distribution sold.

2008
Sep 11

2008

The company opens a tortilla chip and popcorn plant in Lewisville, TX. Ricos popcorn is introduced to schools. Nachos continue..Read More

2009
Sep 11

2009

The Liberto Family business celebrates 100 years!

2010
Sep 11
2010

2010

Ricos Products Co., Inc. and Liberto Cash & Carry move back to 830 S. Presa, San Antonio, TX in a..Read More

2011
Sep 11
2011- 2013

2011- 2013

Ricos is introduced to the European Retail Market. Ricos reaches distribution in 57 countries around the world.

2015
Sep 11
2015

2015

A new brand is created called Texan Original. Texan Original truly captures the special nature of authentic Texas flavors. The..Read More

2016
Sep 11
2016

2016

Ricos.com launches its all new website. The new site features its core Ricos brand plus the newly introduced Texan Original..Read More

Sep 11
2016

2016

Ricos creates and introduces their first Fiesta medal in San Antonio, TX commemorating the 40th anniversary of the creation of..Read More

 

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